Today, more than ever, content is king. We are constantly bombarded with news and updates whether it’s on Facebook, Twitter, blogs, mobile apps or even one of our favorite news outlets. We, at PAN Communications, wanted to know more about these content-related trends, so we recently conducted a brief survey where we posed a series of content-related questions to a group of very qualified and knowledgeable marketers.
The survey reveals some incredibly compelling points about today’s “contentarians” and how the evolving media landscape shapes our news consumption habits. Because of this, marketers have also made it a priority to incorporate more digital elements into their campaigns, which in turn, has also forced them to re-evaluate their organizations measurement strategies and tactics. You can read my post which was published on the MarketingProfs website: http://tinyurl.com/8nkvugp