Our Latest & Greatest:

Bulldog Reporter Recognizes PAN Clients Dyn, Sisense and roOomy in Social Media Awards

Posted by Phil Nardone on Mar 23, 2017 12:13 PM

This week was full of exciting news on the PAN client front. Bulldog Reporter Media recognized a few of our teams for their outstanding efforts:

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Topics: Customer Experience

Client Spotlight: Why We Love Deep Instinct

Posted by Rebecca Bauer on Nov 2, 2016 1:26 PM

Deep Instinct launched out of stealth mode just less than a year ago, and looking back, the time has been very eventful for the new company.

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Topics: Customer Experience

PAN Serves as Media Partner for Forbes Under 30 Summit

Posted by Ashley Waters on Nov 1, 2016 3:05 PM

In mid-October, Forbes Under 30 Summit drew thousands of entrepreneurs, millennials and celebrities to Boston to participate in four days of the interactive conference. The Under 30 Summit was designed to see what happens when more than 5,000 of the world's top innovators under 30 gather together in a revolutionary city that's becoming a power-house for young, hungry leaders and start-ups. The summit served as a catalyst for these pioneers to seize the moment and create, collaborate and conceive new ideas that can change the world. PAN was proud to be the media partner and PR agency for the event. From October 16 to 19, current and future leaders of every major field converged on Boston as the world's greatest gathering of young game changers for four days of motivating panels, pitch contests, philanthropy, music, food festivals, parties and more. 

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Topics: Thought Leadership, Customer Experience

So You Want to Talk About DevOps…

Posted by Gaby Berkman on Sep 8, 2016 2:07 PM

Jenkins World, the biggest gathering of Jenkins users in the world in one place, is right around the corner. The event, of which PAN is a media sponsor, is the perfect opportunity to flex your DevOps muscles by mingling with the experts themselves, learning from peers and even showing off your own DevOps projects. However, you don’t have to be an expert to attend the event – in fact, it is the perfect learning opportunity! Are you new to DevOps and planning on attending? Consider this your cheat sheet for how to talk about DevOps.

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Topics: Customer Experience, Industry Expertise

PAN unveils new web site in the age of customer (and user) experience

Posted by Mark Nardone on Sep 7, 2016 10:00 AM

Taking all things into consideration, such as our recent acquisition and national expansion, summer vacations and the ever-evolving change in user behavior, we couldn’t be more proud to roll out the new PAN website today. In a nutshell, it’s fresh, modern and connected. It’s brimming with aspects that convey our passion, coupled with deep industry experience and unmatched performance across a true integrated marketing and PR approach.  

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Topics: Thought Leadership, Customer Experience

You’ve Finally Made it to Jenkins World, Now What?

Posted by Chris DeLisi on Aug 16, 2016 9:00 AM

The wait is over. Jenkins World 2016 has finally arrived, and you are now a part of the largest gathering of Jenkins users in history. So, now what? This year, there will be more than 50 sessions being hosted by Jenkins evangelists, C-level executives and experts from around the world that want to help you make the most out of your Jenkins World experience. While it is nearly impossible to go to every single presentation, PAN wanted to highlight some particularly exciting breakout sessions and workshops that are open to all attendees.

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Topics: Customer Experience, Industry Expertise

Client Spotlight: Why We Love MediaMath

Posted by Darlene Doyle on Aug 10, 2016 9:00 AM

In January for this year, PAN’s client MediaMath announced the launch of Helix™, a new business unit offering proprietary data to customers. An industry leader in the hot – and much talked about – programmatic space, MediaMath launched Helix™ to bring to market the next phase of innovation around programmatic.

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Topics: Customer Experience

A Guide to Going “All-In” at Jenkins World

Posted by Harper Schmidt on Aug 9, 2016 9:00 AM

In the tech world, it almost seems like you haven’t made it until you host your own user conference. As the leader in DevOps and continuous delivery, CloudBees, the enterprise Jenkins company, will host the Jenkins World conference in Santa Clara, California, September 13-15. This conference brings together the largest gathering of Jenkins users in the world, including Jenkins experts, continuous delivery thought leaders and companies offering complementary technologies for Jenkins.

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Topics: Customer Experience, Industry Expertise

Networking is the Name of the Game at Black Hat 2016

Posted by Tiffany Darmetko on Aug 5, 2016 1:10 PM

The IT security community is a tight knit one and a fun one with a work hard, play hard mentality. Especially when it comes to Black Hat, you’ll witness networking galore – on and off the show floor and well into the night. Take a look!

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Topics: Customer Experience, Culture

Black Hat 2016: That’s a Wrap!

Posted by Ariel Burch on Aug 5, 2016 12:54 PM

All week, we’ve been sharing updates from the floor at Black Hat as we’ve taken in the latest and greatest security research and learned about the hottest security trends. As the security industry travels back home today after a whirlwind week, here’s a roundup of just a few of the most interesting news from the show.

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Topics: Customer Experience, Industry Expertise

­­­­­Black Hat 2016: Another Year When Anything That Can Get Hacked, Will Get Hacked

Posted by Chris DeLisi on Aug 3, 2016 5:27 PM

The briefings have been scheduled. The press releases are out. The party invitations have been sent. It’s time to get down and dirty with all things security at Black Hat 2016.

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Topics: Customer Experience, Industry Expertise

Reporting Live from Las Vegas at #BlackHat2016

Posted by Tiffany Darmetko on Aug 3, 2016 1:00 PM

The PAN security team is in full force at Black Hat this week.

In this video, Vice President Tiffany Darmetko comes to us live from Vegas where our security clients are presenting groundbreaking research, making news announcements, and meeting with top media, analysts and influencers.

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Topics: Customer Experience

What Did You Just Say? Crafting the Right Message at an InfoSec Event

Posted by Emily Featherston on Aug 3, 2016 9:00 AM

The biggest names in security are descending on Las Vegas this week as the BSides-Black Hat-Defcon triple feature is already in full swing. In our last post, we discussed the importance of identifying your social media audience and implementing a social strategy, but the challenge at many of these big InfoSec tradeshows is being able to cut through the noise to truly engage social media followers.   

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Topics: Customer Experience

Meet the Media: Black Hat 2016

Posted by Samantha Rushovich on Aug 2, 2016 1:30 PM

It’s a big week for security professionals. Black Hat is a major industry event that draws international attention, from researchers and C-level executives to security architects and analysts. If you’re in Las Vegas this week for the show, then you’ve likely been preparing for some time now. In order to make the best use of time and ensure solid media relationships are made at the conference, it’s important to know what reporters want out of Black Hat.

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Topics: Customer Experience, Services

#BHUSA: Listen, Learn, Engage: Why A Social Strategy is Key for Black Hat 2016

Posted by Meaghan McGrath & Taylor Johnson on Aug 1, 2016 9:00 AM

Black Hat is around the corner, and many marketers are well on their way to making a splash at the show, scouring the attendee list, connecting with colleagues to meet for coffee and gearing up to attend their favorite sessions. Coordinating the details may be easy enough, but what happens when you enter the show floor? It seems impossible to ensure that your digital message is resonating with the right audience. Don’t worry! There is a way to break through the noise to reach your target audience, especially during one of the biggest conferences of the year, social media.

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Topics: Customer Experience, Industry Expertise

PAN Presents: InfoSec Tradeshows & The Security Marketer’s Guide to Social Media Strategy

Posted by Samantha Rushovich on Jul 21, 2016 12:45 PM

The BSides-Black Hat-Defcon marathon is almost here and the security world is gearing up for that dry desert heat!

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Topics: Thought Leadership, Customer Experience, Services, Industry Expertise

TAKIN’ IT TO THE STREETS – ON VIDEO

Posted by Mike O'Connell on Jul 20, 2016 12:00 PM

When you think of a corporate video for a website, what comes to mind? 

A marketing piece? Something very polished showing a product, a service or a new practice your client specializes in can make an impact on the industry.

A vision piece? Your CEO is your best brand ambassador, so an interview-style video where he or she offers perspective on the company or the industry as a whole can get your message across clearly. 

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Topics: Customer Experience, Services

Client Spotlight: Why We Love Quanterix

Posted by Nikki Festa on Jun 6, 2016 1:06 PM

Last year a study on chronic traumatic encephalopathy (CTE) was conducted by the Department of Veterans Affairs and Boston University that found 96% of former NFL players tested had evidence of the degenerative brain disease, with 79% of all football players tested — who played at all levels — showing signs of the disease. The weeks and months after this study and the lead up to the Concussion movie (starring Will Smith) fueled a very heated conversation amongst celebrities, the industry and the media at large. Quanterix, a Boston-based company completely transforming healthcare with its ultrasensitive single molecule testing capabilities, launched a significant upgrade to its Simoa instrument and, on the heels of winning the second round of the GE and NFL’s Head Health Challenge I grant, saw an opportunity to not only continue the conversation but offer insights into how their technology can fuel early detection through a simple blood test.  

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Topics: Customer Experience, Industry Expertise

Client Spotlight: Why We Love Fuze

Posted by Matthew Briggs on Apr 12, 2016 9:00 AM

Fuze (formerly ThinkingPhones) is a global, unified communications as a service (UCaaS) platform that empowers productivity and delivers insights across enterprises with mobility-enabled and analytics-driven business communications. This February, the Company issued two groundbreaking announcements: a full corporate rebrand to “Fuze” and a funding round of $112M to expand global operations and support continued investment in innovation.

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Topics: Customer Experience

Client Spotlight: Why We Love 908 Devices

Posted by Alexandra Henry on Mar 23, 2016 9:11 AM

Since launching in 2012, 908 Devices has been laser focused on making the results produced by mass spectrometry, the “gold standard” for chemical analysis, more accessible to end-users, regardless of location or technical ability. Whether you’re an 18-year-old marine, a plant operator in Texas or a lab scientist, 908 Devices has launched a series of purpose-built tools, leveraging its patented HPMS technology for real-time chemical detection and analysis at the point of need.

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Topics: Customer Experience

The Approach to Integrated Marketing: A Sit Down with CloudBees' CMO Andre Pino

Posted by Katelyn Campbell on Mar 15, 2016 12:08 PM

This week, our PAN team hosted our client, CloudBees at our Boston office to kickoff the new CloudBees podcast series. We had a chance to sit down with CloudBees' CMO Andre Pino to discuss how the modern marketer has changed and the way to approach an integrated program. CloudBees has worked with PAN for a multiple years, growing its integrated program (and the team here) to include a multifaceted approach needed to reach CloudBees’ audience today.

Check out the video Q&A below. Thanks, Andre, for sharing your insights, lending your voice to our podcast series and spending time with the PAN team!

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Topics: Thought Leadership, Customer Experience

Client Spotlight: Why We Love SAP Jam

Posted by Adam Novak on Mar 8, 2016 5:07 PM

In today’s workplace, many companies struggle with the right tools and strategies that seamlessly bring people together. While the ways we can collaborate have increased, we often deal with either too much information, or information in too many different places. Just because we can collaborate more easily, doesn’t mean that we’re communicating or working more effectively. 

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Topics: Customer Experience

The Evolving Client Landscape

Posted by Phil Nardone on Sep 22, 2015 1:22 PM

As we celebrate our 20th anniversary at PAN this year, I am proud to write these blog posts every month that take a look back at where we have come from and where we are going. Over the past three months, I decided it would be fun to focus each post on one of the three pillars of a PR firm: talent, new business and clients.

I like to think that I saved the best for last with this three-part blog series. Not to say that clients outweigh my appreciation for the other two pillars discussed in my previous two posts: talent and new business. But, the conversation around clients is an interesting one. Clients are one area that really demonstrates just how much PAN has grown over the years.

Clients are what keep us in business, keep us motivated and keep us fresh. Over the years, our clients, past, present and future, have played and will continue to play a role in shaping PAN. For me, something that sets PAN apart when it comes to clients, and has attributed to an average client tenure of three-and-a-half years, is our VPs’ level of involvement. From the minute Mark or Tim identifies a prospect, we assign a VP; that VP has a vested interest in winning the business and stays on the account adding value throughout its tenure in the firm. That VP knows every aspect of the client’s business!

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Topics: Customer Experience, Culture, Services, Industry Expertise

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