Marketing professionals that haven’t worked globally are often seduced by the idea of a global firm. Find out why they might want to start thinking about alternatives.
Discover the top 10 things to consider to ensure your next press tour is smooth and effective.
Social media has enabled people to connect like never before, allowing for influencer relations to occur and numerous other benefits.
The best agency/partner relationships are ones built on communication and transparency. Here are a few tips to kick off a successful engagement.
Whether you're in Health IT, digital health or pharma, storytelling requires having a solid brand architecture and message foundation.
Google Analytics is a platform that helps retrieve, organize and make sense of the data your brand collects about your customers through multiple channels.
Influencer relations is a critical component across the integrated marketing landscape because it builds core advocates for your brand.
Is your team comfortable speaking to the media? Find out PAN's top media tips for getting the most out of your briefings.