Conversations are happening all day long, all over social media. Millions of these conversations are about brands, products and services. Social media is all about social interaction. Brands should not be afraid to talk, share, educate and ask questions. Look at social media as a way to make your brand human, establish trust and build lasting relationships with your audience. If consumers like the people behind the brand, they will like the brand. Be authentic, be social and be friendly. According to Forrester, people engage with 11.4 pieces of content before making a purchase. Give your audience value they can’t get anywhere else. Give them the incentive they need to click, buy and become brand advocates.
Are you thinking, “It seems kind of creepy when a brand butts in on my private conversations on social media. I don’t want to seem creepy.” Below are a few ways for brands to join the fun on social media.