Our Latest & Greatest:

Voice of the Valley: Seven Steps to a Strong Agency Relationship

Posted by Phil Carpenter on Jun 20, 2017 1:38 PM

Ours is a service business, which means we are usually the ones asking clients, “How can we help you?” But on occasion, the situation is reversed. A thoughtful client asks, “How can we help your team? What can we do to make you successful?”

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Topics: Thought Leadership

CMO Pitfall: 5 Digital Transformation Barriers

Posted by Mark Nardone on Jun 13, 2017 2:22 PM

Digital transformation, in general, is a game changer. In fact, maybe it’s time we just say transformation and drop digital. I mean, are we not at a time that digital is part of every brand’s DNA? Marketers have relied on telling audiences’ stories through big media channels, leading to labels such as “untrustworthy” or “money-hungry.” But today, marketers tell a brand’s story in an authentic and emotional way. They educate buyers to make informed purchase decisions through multi-channel strategies levering all forms of content.

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Topics: Thought Leadership

PAN and Syracuse University: Celebrating 15 Years in Academia

Posted by Adam Novak on Jun 6, 2017 1:32 PM

In the agency world, we look at college graduation as a milestone for young talent coming through our doors. But for several of us, the occasion marks an official culmination to a semester full of educating PR students on college campuses nationwide.

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Topics: Thought Leadership

Voice of the Valley: Q&A with Investor and Entrepreneur Perry Wu

Posted by Phil Carpenter on Jun 1, 2017 1:08 PM

Perry has invested with multiple venture firms and has also founded several successful tech startups. In this interview, PAN EVP Phil Carpenter talked with Perry about topics such as how large companies miss the mark in marketing, where a startup CMO should focus his attentions and whether or not VC firms can overcome their current challenges.

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Topics: Thought Leadership

Location-based Marketing: Geo-Fencing and the Ethics “Surrounding” it

Posted by Guest Blogger: Ron Carlstrom, Reel Big Media on May 25, 2017 1:25 PM

There’s a new digital bully in town – and he doesn’t necessarily play by the same rules that advertisers are used to. The technology is called Geo-Fencing, and whether you like it or not, it’s going to be playing a major part in the way advertisers spend their marketing dollars.

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Topics: Thought Leadership

Integrating your PR Efforts with your Inbound Marketing Strategy

Posted by Mark Nardone on May 17, 2017 12:50 PM

The digital age has fundamentally changed how marketers are engaging with their audience. Today’s brand leaders are now connecting with prospects and customers by attracting them to content that will impact on their day-to-day lives. Marketers are seizing the potential of inbound marketing by creating a robust display of content – blog posts, eBooks, infographics, podcasts and other forms that capture the attention of their desired audience. While most are busy running these content campaigns, some may be leaving their PR teams out of the equation. To address this disconnect, PAN has developed an eBook titled, 'Why PR is a Critical Piece to your Inbound Marketing Strategy'.

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Topics: Thought Leadership

CMO Pitfall: Taking Action with Measurement & Analytics

Posted by Mark Nardone on May 10, 2017 12:37 PM

“CMOs are now clearly accountable for revenue. Marketing teams have gotten much better – especially with the tools and data that are out there – at generating qualified leads and turning them over to sales… But dumping a dump truck full of MQLs is not a solution. And the force from the other side is watching the C-suite and the board of directors talk about revenue in a different way – closes, renewals, upsell.” – Scott Vaughan, CMO at Integrate

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Topics: Thought Leadership

MarTech Conference: Top 5 Influencers Speaking at the Event

Posted by Ashley Thon on May 4, 2017 4:27 PM

This year’s MarTech Conference attendees will choose from over 60 state-of-the-art educational sessions, spanning across three days: May 9-12th. In addition to these sessions, attendees will have the chance to network with over 2,500 marketing and IT executives and managers from across the globe. With this volume of choices, attendees can easily become overwhelmed.

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Topics: Thought Leadership

Technology PR: a tale of two coasts

Posted by Nikki Festa & Jennifer Malleo on May 3, 2017 9:00 AM

Navigating the technology scene is like standing in a crowded room, shouting someone’s name and hoping the right person notices. It’s likely a few with the same name might turn, but the noisy congestion will certainly make it hard to pinpoint where that voice is coming from.

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Topics: Thought Leadership

How Marketing Technology Improves the Customer Experience

Posted by Alyssa Tyson on May 2, 2017 1:46 PM

Navigating the 2017 MarTech Conference with marketing trends in mind

With so many moving pieces in the marketing world, it makes sense that marketers turn to various technology platforms to simplify, improve and automate parts of their strategy. The value-add is the overall effect on ROI, but before you get to the finish line, you get an abundance of data at your fingertips, as well as better technology to help improve your overall strategy and brand experience.

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Topics: Thought Leadership

8 Major Players in the Social Media Marketing Game

Posted by Ashley Thon on Apr 20, 2017 12:59 PM

The “digital disruption” of 2017 brings both challenges and new opportunities to modern marketers looking to expand beyond traditional marketing practices. Social media is a major player in this digital landscape.

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Topics: Thought Leadership

Insight from Experts: Customer Obsession and Revenue with Scott Vaughan

Posted by Mark Nardone on Apr 19, 2017 10:46 AM

Mark Nardone, EVP at PAN Communications, speaks with Scott Vaughan, CMO at Integrate. Vaughan specializes in data-driven marketing for the marketing automation company. He’s known throughout the industry for being highly skilled and passionate about unlocking the potential of marketing, media, data and technology to drive business and customer value. 

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Topics: Thought Leadership

Voice of the Valley: SMB Accounting – Sparring for Success

Posted by Phil Carpenter on Apr 11, 2017 2:30 PM

Backstory

As an agency, PAN is focused on two broad categories: B2B technology and healthcare. Within the world of B2B tech, a category that I’ve always found alluring is SMB (small-to-medium business) solutions. It’s tempting because it’s big (there are more than 29 million small businesses in the U.S. alone). And it’s interesting because it’s complex and diverse. From law firms to IT consultancies, from your local real estate firm to your neighborhood investment advisor, all are SMBs … yet these businesses are extremely different from one another. 

Despite the contrasts between them, all of these companies share at least one thing in common: the need for an accounting solution. And while one company – Intuit – has traditionally dominated the small business accounting segment, the rapid adoption of the cloud by emerging businesses has brought new competition to the space, shifting it from staid to spicy.

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Topics: Thought Leadership

CMO Pitfalls: How to Crank Up Your Personalized Content

Posted by Mark Nardone on Apr 4, 2017 1:14 PM

Personalization has been widely discussed within the marketing, social media and PR industries. The ability to cater messaging to your target audience is not a new concept, however it is a more difficult task for B2B companies versus the B2C market. It’s certainly not for lack of information. Most companies are already using automation technology and a variety of tools to pull data and start the analysis to identify and craft their buyer personas. So, where is the disconnect? Why are audiences pulling away and disengaging from already tailored content? Are you considering how content is consumed across an omni-channel experience?

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Topics: Thought Leadership

Top 2017 San Francisco Marketing Conferences You Don’t Want to Miss

Posted by Ashley Thon on Mar 30, 2017 4:03 PM

It’s no longer enough to stay inside the lines. Industry leaders have morphed into thought leaders, who are expected to create change and innovation in their respective industries. But what’s the best channel for showcasing your thought leadership?

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Topics: Thought Leadership

The 3 Hottest Topics in PR Research

Posted by Sasha Dookhoo on Mar 28, 2017 12:46 PM

The International Public Relations Research Conference (IPRRC) 2017 was held in Orlando, FL earlier this month to support socially-beneficial public relations research that increases understanding and builds relationships. Now in its twentieth year, IPRRC has become one of the top events to share innovative PR research and participate in active discussions with academia and practitioners about the nature of the industry. Previously held in Miami, the event has now been moved to Orlando – just a few blocks from PAN Southeast – and saw its largest number of scholar and PR professional attendees.

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Topics: Thought Leadership, Services

Insight from Experts: Generational Marketing with Ted Rubin

Posted by Mark Nardone on Mar 14, 2017 12:59 PM

Mark Nardone, EVP at PAN Communications, speaks with Ted Rubin, a leading social marketing strategist, keynote speaker, brand evangelist and acting CMO of Brand Innovators.

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Topics: Thought Leadership

Top 10 Content Marketing Influencers You Should Be Following

Posted by Ashley Thon on Mar 2, 2017 1:19 PM

Content marketing has become increasingly more important as brands aim to connect with customers on a personal level. Tailoring your content to fit the needs of the customer while making sure it aligns with your brand’s message can be a daunting task. In fact, our recent Content Marketing Survey found that only 63.9 percent of marketers thought their content was tailored to the customers’ needs.

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Topics: Thought Leadership

Insight from Experts: Engagement and Personalization with Matt Heinz

Posted by Mark Nardone on Feb 23, 2017 1:51 PM

Mark Nardone, EVP at PAN Communications, speaks with Matt Heinz, President and Founder of Heinz Marketing. Matt is well respected within the marketing industry and is known for his success as an author, keynote speaker, repeat winner of the ‘Top 50 Most Influential People in Sales Lead Management,’ and listed among the ‘Top 50 Sales & Marketing Influencers’.

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Topics: Thought Leadership

CMO Pitfalls: What are the 3 Factors that Drive Success?

Posted by Mark Nardone on Feb 9, 2017 12:00 PM

No matter what your marketing strategies revolve around, there is certainly one common thread – build better brand awareness that drives outcome. To further promote your brand, the ability to tell a compelling story will be a “must have.”  Whether that is delivered through a blog series, some new paid campaigns or even reaching out to influencers to help amplify your value with your content. Your company’s potential real estate in this area comes down to a few fundamentals that can either make or break how far you will actually get in 2017: Are you addressing the buyers’ need with benefits, and are the customers consuming the content that delivers value through engagement?

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Topics: Thought Leadership

Content Fitness Test: How is Your Content Shaping up to Take on 2017?

Posted by Mark Nardone on Jan 31, 2017 12:00 PM

Every year, we ask our fellow modern marketers to fill out a short quiz that answers questions surrounding the state of their content marketing. What pain points are you experiencing? What trends are you hoping to capitalize on? What are your content priorities for the year? While our questions may change slightly from year to year depending on the state of content marketing, we can ultimately see trends grow and form an educated analysis of where we are collectively headed.

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Topics: Thought Leadership

Top 10 SEO Influencers to Follow During 2017

Posted by Ashley Thon on Jan 25, 2017 12:00 PM

Understanding the importance of search engine optimization is the first step to driving traffic to your brand’s website – and ultimately creating more revenue. Now, you’re probably wondering, how can I possibly keep up with digital innovations in such a fast-paced industry? Interacting with top SEO influencers on social media is the key, and we’re here to give you a “best of the best” list.

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Topics: Thought Leadership

Insight from Experts: Brand Change Agents with Ted Rubin

Posted by Mark Nardone on Jan 19, 2017 12:00 PM

Mark Nardone, EVP at PAN Communications, speaks with Ted Rubin, a leading social marketing strategist, keynote speaker, brand evangelist and acting CMO of Brand Innovators.

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Topics: Thought Leadership

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