Understanding what people value, what they share, what truly motivates them will improve the customer experience to a new degree. This entire “emotional” approach of putting people back at the forefront of the equation takes time and insight.
The demand for content marketing continues to grow – especially for B2B technology and healthcare sectors. At PAN Communications, we are avid believers that an integrated strategy with content marketing is essential to maintain consistent messaging to reach your intended audience.
How do marketers reach an emotional connection at every stage of the customer’s journey with multiple channels and platforms to consider and competitors vying for more brand interception along the way? Discover three key themes that will set you up for success in emotional marketing.
Mark Nardone, EVP at PAN Communications, speaks with Scott Vaughan, CMO at Integrate. They discuss how the customer experience is changing, how marketing and sales are aligning measurement and attribution, and how KPIs are being defined.
How does an idea get developed, tested and put into motion? Ideas are generated with purpose and intent, and in this fast-paced digital age, ideation occurs because brands need to connect – quickly and often.
Mark Nardone, EVP at PAN Communications, speaks with Joe Chernov, VP of Marketing at InsightSquared. They discuss how marketers can justify their efforts within their content marketing program using metrics and analytics.
Mark Nardone, EVP at PAN Communications, sits down with one of PAN’s clients, Acquia's CMO, Lynne Capozzi. They discuss the evolving landscape of content marketing.
Marketers are looking for a new layer of emotion with their integrated marketing activities. Discover the Power of Voice – an influencer marketing program.