On October 28th, PAN Communications had the pleasure of hosting leading CMOs and executive marketers from SAP Cloud, LogMeIn, Wayfair and Imprivata for our annual CMO event. Moderated by Forrester’s Moira Dorsey, an authority on customer experience, this year’s theme revolved around the Empowered Customer, addressing topics such as behavioral insights, omni-channel strategies, engagement measures and a host of other wish list topics.
For those who weren’t fortunate enough to attend – no worries at all as we captured the spirit of the evening's discussion with three compelling sessions (two plus minutes each) covering the 1 ½ hour event.
We’ll release each session video clip over the next few days, but click here to see the first video in the series. This first installment addresses the need for effective customer insight and data analysis in order to build high-powered engagement strategies. During this conversation, you’ll hear why data techniques are still evolving, what marketers need to do in order to effectively execute experimental designs and how all this maps to the engaged customer journey.
Take a look and please share your thoughts with me @markcnardone on this ever evolving topic. A customer’s pathway to purchase is the lifeline to any marketer's success and we at PAN hope you enjoy this CMO series. Please join me in thanking the following marketers who volunteered their time to share their experiences, challenges and successes. Without @tminahan, @MoiraDorsey, @mark0123, @wsford and Nancy Go, this event couldn't have happened.