Tips for Setting Up and Managing Your Blog Editorial Calendar

Jane Vaden

We’ve all heard the phrase “content is king”. With almost every company hosting content on a blog it can be hard to rise above the noise of your competitors’ posts.

Creating a blog editorial calendar can improve content strategy and help keep your company stay in line with its goals. Once you have set your goals determine which themes and content will help you to achieve them.


Key details your editorial calendar should have:  

Type of content: Take into account your product launches, guest posts, sales cycles, upcoming product promotions, tradeshows, current events and customer success stories. Determine why you are writing the content for this particular post and figure out where it fits within your blog strategy. Figure out who you want to read the post and what themes will resonate with them.

Marketing goals: What you hope to achieve and how you can measure your KPIs.

Post Frequency: Determine the number of your posts you plan to share each month so that you can remain consistent.

Basic information you should include:

  • Content topic
  • Title
  • Author
  • Internal deadlines and planned post date
  • Social media platforms where you plan to post and share the content
  • SEO key words
  • Categories for each post so that you are able to determine how posts complement each other

Some tools for getting your editorial calendar set up:


This free tool is shareable, collaborative and easy to use.

HubSpot’s Editorial Calendar

Looking for a little assistance on getting your first editorial calendar set up? Check out HubSpot’s free template that already has many of the required fields filled in so that you can just plug in the information you need for each section.

WordPress’s Editorial Calendar

  • If you are using WordPress, check out their editorial calendar tool. It’s free, and lays out your content in calendar form so that you can easily see and rearrange your posts if changes in the timeline are needed.

Having a blog editorial calendar is critical for keeping your content consistent and relevant. It’s never too late to get started with a company blog, so get started today! Doing so you can drive traffic to your website, increase your SEO, and help position your company as an industry leader. All are necessary tools which can help your company grow and maintain customer relationships.

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