This week was full of exciting news on the PAN client front. Bulldog Reporter Media recognized a few of our teams for their outstanding efforts:
- Dyn – Best Crisis Communications. Better known as “The Day the Internet Broke,” Dyn was hit with a series of cyberattacks back in October that resulted in major outages across top sites like Twitter and Netflix. PAN immediately provided strategic counsel that was based on transparency and fast, continuous information to keep everyone informed. That very same day, PAN secured two press conferences with 30 top journalists, including The Wall Street Journal, The New York Times and The Associated Press.
- Sisense – Best New Product Launch - Business. In July, Sisense launched its Business Intelligence Virtually Everywhere program, which simplifies BI insights using IoT devices and Artificial Intelligence. PAN partnered with Sisense to develop key messaging that became the basis for the BI Virtually Everywhere story across channels, including product, marketing and PR. PAN and Sisense executed a press release, announcing both the Amazon Echo and IoT lightbulb integration. PAN was responsible for landing briefings with 15 top-tier media targets, including Fortune, TechCrunch and Wired.
- roOomy – Best Technology Campaign - Consumer. The 3D staging application, designed to help potential buyers visualize their décor during home tours, turned to PAN as they looked to make waves among home buyers, sellers and realtors in the upcoming year. PAN and roOomy developed an integrated campaign that would drive results in a fast-paced and competitive market with the objective to raise roOomy’s industry profile, drive awareness and downloads for roOomy’s app, and build brand advocacy by creating curated content so customers can relate, respond, refer and remember. Over the course of seven months, PAN secured over 30 pieces of unique media coverage surrounding the campaign, including top-tier targets like Forbes, Retail TouchPoints and Realtor.com.
The Public Relations industry can be stressful, and the amount of effort put in is often overlooked. Winning these awards from such a fantastic media group like Bulldog reminds us why we go that extra mile with every client we interact with. Here at PAN we thrive off collaboration, and these three awards prove that teamwork pays off.
Our clients' accomplishments say a lot about their industry impact and we take the opportunity to showcase them when possible. We love working with our clients because they are making a difference in the B2B, consumer and healthcare technology sectors.
PAN’s growth over the years is evident through these marks of success. As we continue to expand our team and client base, we look back on these awards as stepping stones that ultimately helped us reach our larger goal: becoming influential leaders in the public relations industry. I couldn’t be prouder of everyone for their continued hard work and dedication to our company.
See the entire press release here for more details.