In today’s marketing world it’s not only the content that matters but how you present it. You can develop all the content you want but if it’s not aesthetically appealing no one will ever read it. In order to create an impactful design you must first find the tools that will help you get there.
Here are the top 5 design tools that will allow you to create this foundation:
Despite the buzz around infographics being “dead” they are actually alive and well; being promoted and shared across many social platforms. Infographics can especially be useful for companies that are trying to relay the importance of a new service or product. They’re a great way to diversify your content marketing strategy and create more appealing images for your target audience. With that being said, if you haven’t heard of Piktochart yet then you are definitely missing out. This user-friendly infographic tool can help you create infographics in less than 10 minutes. So, if you aren’t equipped or don’t have the time to learn Photoshop then this new tool will be a real time-saver for you.
Having images on social media is becoming an essential criteria for getting your posts noticed and not bypassed. In fact, Tweets with images receive at least 2X the engagement rate than those without states Fast Company. Having creative and original images to accompany your content will only give you that much more reason to entice your social media audience. Canva is a great tool for just that. It allows you to pick which social media platform you are designing for and customize what you want to say. You can even download your own background or take one from their collection. Its a great way to start engaging whether it’s on Twitter, Instagram or Facebook.
Looking for a super fast color palette? Maybe you are creating a new Guide Book or need some fresh ideas for your next website launch. Coolors.co is a quick and easy way to generate a color palette that expresses your companies personality. It comes with a color generator and browser which are both extremely user-friendly. For example, if you like one color you can click on a “hold” button and it will suggest other color combinations that include that color. Not to mention, it has what seems like a never ending selection of palettes for you to choose from.
This free image editor is an absolute must in any marketers toolkit. Although it lacks many features found in Photoshop this tool will let you cut and crop any area of an image you please by simply using the ‘lasso’ button. This used in combination with Canva or Piktochart will certainly help you go from Junior to Pro!
If you’re looking for a new Landing Page to ramp up your Marketing campaigns – look no further. Lander has a wide selection of Landing Page templates that you can choose from. Not only are they well presented with the obvious spots for your value proposition, Call To Action button and contact form but it also comes with a confirmation page for every template you create. Even if you’re already set in stone with another Landing Page tool, this one is free so you’ve really got nothing to lose by testing it out.
All 5 of these design tools have one thing in common – they are all user-friendly. Don’t waste your time trying to master the complex and expensive design tools out there. But, as mentioned earlier, these tools are just your design foundation. Your next step is to create design guidelines for each of your content marketing projects or campaigns so that your company has consistency and a form of quality control.
If you still need help putting these tools to use, contact @rebeccaerin86 to get your questions answered.