Just ten years ago, the most effective way of marketing one’s business was to buy commercial time on a television channel, or some ad space in your local paper. However with the rise of the Internet and with print media becoming increasingly obsolete, more and more businesses are now turning to digital marketing to get their names out there. Here are a few reasons why digital marketing is superior to traditional marketing:
It is cheaper than traditional marketing alternatives.
Producing a television commercial can cost as little as $3,000, or as much as hundreds of thousands. Purchasing a 30-second spot on national television costs an average of $342,000, according to the American Association of Advertising Agencies. On the other hand, running a social media campaign or sending out an email blast that also reaches your target audience can be completely free! For new or small businesses that are looking to minimize costs, turning to digital marketing will definitely save a lot of money!
It works faster than traditional marketing alternatives.
Spreading information about a promotion or a deal that a business is having can be done instantaneously by sending out a mass email, Tweeting, or posting a Facebook status. On the other hand, trying to do so through traditional marketing strategies takes a lot more time and planning. For example, airing a commercial on the radio or publishing an ad in the paper can take weeks of planning.
It offers superior measurability and trackability of results.
When a business purchases billboard space on a large board on the side of the freeway, they can only guess who will see it. They cannot know for sure how many people will see it, and how many of those people are in their target audience. On the other hand, with today’s technology, it is possible to see how many people open emails that are sent as part of an email blast, who these people are, and whether they glance, skim, or read the email. It is also easy to see exactly who “follows” or “likes” certain businesses on social media, and who the most engaged followers are. Knowing what is working and what is not allows businesses to tailor their marketing strategies in response.
It reaches more people.
According to a January 2014 poll conducted by the Pew Research Center, 87 percent of American adults use the internet. That number is even higher for certain groups. For example, the Internet was used by 99 percent of people in households that earn more than $75,000 per year, 97 percent of adults aged 18-29, and 97 percent of adults with college degrees. The reach of the Internet is constantly on the rise, while the reach of traditional print media is constantly declining.
With the world becoming more globalized, integrated, and digitalized, digital marketing is the clear way to go for any business. It provides the best results, and is also cheaper, faster, and more efficient. In short, digital marketing is the future for businesses.