With 40,000 healthcare IT professionals in attendance, Day One at #HIMSS16 was the talk on Twitter throughout the day. HIMSS was strategic with their social presence, establishing a group of health IT influencers to attend the conference and share an inside look with their followers. The assorted list of ambassadors includes healthcare IT executives like Nick van Terheyden, CMO of Dell Health and Geeta Nayyar, M.D., MBA, professor and Chief Healthcare and Innovation Officer of Femwell Group Health. Enlisting in this group of experts allows HIMSS to control its social voice while providing followers with diverse viewpoints.
Widely discussed on social was #WomeninHIT. This year’s conference emphasized women’s growing role in the healthcare IT industry, the conference announcing a new award program to honor influential women making strides in the health IT field. Attendees, companies, and HIMSS tweeted about the initiative, encouraging women to join the health technology field and break the glass ceiling.
From a media perspective, there was a lot of buzz around the opening keynotes from HHS Secretary Sylvia Mathews Burwell and Dell founder, chairman and CEO, Michael Dell. While Hospitals & Health Networks predicts that neither will make game-changing announcements, both will provide interesting and unique point of views that will appeal to the large audience of HIMSS attendees.
Healthcare Informatics also covered the CHIME-HIMSS Forum speech opening from Marc Probst, the incoming chairman of the CHIME board. According to the publication, he focused on the association’s strategic initiatives, “including around a National Patient ID, partnership with the OpenNotes Movement, and a growing involvement in partnering around precision medicine.” It will be interesting to see what comes from all initiatives, specifically that around National Patient ID’s, which is a controversial topic in the industry at the moment.
Not to mention, ample amounts of groundbreaking research, product updates, speaking sessions, customer wins and strategic partnerships were all announced on day one of the largest healthcare conference in the nation. HIMSS itself released an addendum to their “Population Health Essentials Brief” which focuses on chronic disease management and preventive health and wellness, allowing for an even deeper insight into the current practices of population health initiatives in healthcare, according to Advance Healthcare Network, which covered the announcement.
While, historically, press releases were the way to break through the noise at HIMSS, it will be interesting to watch as companies become much more strategic in their PR and marketing initiatives to stand apart from other attendees.
We will be back to recap day two of the conference tomorrow and will keep watch for more “eye catching” initiatives, while also highlighting all of the interesting announcements and speaking sessions we come across.