Mid-Year Evaluation: Why settle for ordinary performance?

Mark Nardone

With the “slow” summer months coming to a close, it’s about that time to take another look at how your agency partners are performing and if they’re meeting your marketing and PR goals consistently. Taking a step back and reassessing program performance is critical as you head into the second half of 2016.

On a daily basis, today’s connected customers are becoming more advanced in their decision making process along their path to purpose.  Timing couldn’t be better to pause and assess your current efforts as we all gear up for the last push in 2016. However, asking the right questions can be a challenge for any marketer and that’s why this short mid-year performance assessment will help you make proactive decisions about your current agency and your overall strategy. A mid-year assessment can help: celebrate accomplishments, refocus on strategic business goals and refine your current marketing plan so that your team can re-prioritize and address new opportunities across an integrated marketing lens.

Take the time to reflect and ensure that your public relations, content marketing, social media and data analytics efforts are in-sync and up to speed.  And if they’re not, you have plenty of time to tweak the programs and get back on track so that 2016 turns out to be everything you planned it would be.

Take the first step by clicking the link below and let's continue the dialogue @markcnardone.

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