Umbrella Public Relations Stunt Achieves World Record Claim

PAN Media

This post is courtesy of Edmund Jenks and originally appeared on Technorati

January 29, 2013

Yesterday, at what has been billed as the world’s largest golf facility, Mission Hills Shenzhen, China, people holding umbrellas on the fairway of a picturesque golf link, claimed a world record by creating a “human” displayed QR Code.

The QR Code was formed by nearly 2,000 staff carrying umbrellas and an aerial photograph was taken from a height of 270 feet so that the code could be used in Press Releases.

The purpose of this PR effort is designed to promote sustainable eco-tourism ... and in celebration of Mission Hills' 20th anniversary, the Group is giving away twenty 3 day / 2 night Romantic Premier Spa Suite Getaway packages at Mission Hills Haikou Resort on the tropical island of Hainan.

When users scan the QR Code, they will be directed to a campaign website to answer three simple questions related to sustainable eco-tourism. Those who complete the questions with the correct answers will be entered into the draw for a chance to win one of the Mission Hills Micro Holiday packages valued at US$2,600.

Continue reading on Technorati...

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