In Public Relations: Why Do Women Outnumber Men?

PAN Media

This post is courtesy of Erin Lawley and originally appeared on Business 2 Community.

March 12, 2013

While catching up on some reading recently, I stumbled upon this video from Ragan.com in which three New York City public relations professionals – all women – discuss why they think women dominate the public relations industry.

In their answers, the three indicate that they think women have some innate qualities and interests that match them to the profession. “Women are passionate about communication, and passionate about connecting,” one says. Another cites expert skills with multi-tasking: “It’s one of those myths that is true,” she says. The third indicates that a trend of strong women mentoring other women has helped grow the number of women in the field.

Depending on your source, women account for as many as 85 percent of those working in the public relations field, up from 27 percent from 1970.

While I don’t necessarily agree with everything I saw in the video – including the assertion that men’s interest in going in-depth on a topic vs. multitasking explains why there are more men in journalism than in public relations – I think the demographic shift is interesting. My less-than-scientific research on the matter turned up a number of other articles and blog posts that suggested other reasons for the gender imbalance in public relations.

Continue reading at Business 2 Community...

PAN Recommended Content:

influencer marketing

Subscribe to our newsletter