PAN’s Director of Digital Strategy, Jessica Payne spoke at the PR News Digital PR Summit last week in San Francisco on a measurement panel with Jennifer Burnham of Salesforce.com. Among how-to tips and strategic best practices, the discussion also focused on overcoming common pain points, such as explaining the value of social to executives and proving positive impact to the bottom line.
Jessica had a few moments to catch up with Jennifer before the panel and here’s what she had to say about her biggest measurement pain points.
What’s your biggest measurement paint point? Tweet @PanComm and @jpaynebu. Have a measurement best practice you’d like to share? Tweet it out, using the hashtag #4goodmeasure.