Big Data isn’t just for Technology Anymore


A recent McKinsey report estimated that the healthcare industry can potentially realize $300 billion in annual value by leveraging big data.

PAN is excited to be a part of the Big Data discussion in healthcare and life sciences. As official PR partner of The 2014 Bio-IT World Conference & Expo (April 29-May 1 in Boston) and Medical Informatics World Conference 2014 (April 28-29 in Boston), we have the opportunity to work closely with the great people from Cambridge Healthtech Institute and BIO-IT World who sponsor both shows and learn from more than 3,000 industry leaders from 30+ countries in the fields of life sciences, pharmaceutical, clinical, healthcare, biomedical sciences, health informatics, and IT.

Not surprisingly, big data is a central theme of both events this year. Biomedical and pharma companies are looking to leverage all of the data they have, to not only advance potential drugs and treatments in certain areas, but also collaborate within their organizations to determine if that data can also be applied in other areas. The data can be used to help discover a possible drug for diabetes—how can that be analyzed, shared and potentially utilized to advance cardiac treatments. On the healthcare side, payers and providers rely on big data to more efficiently collect and analyze information to help increase the quality of care, patient engagement and satisfaction, and, ultimately, reduce costs.

It will certainly be interesting to see how Big Data plays out at both events and hear what some of the foremost experts in their respective fields have to say about it.

Of course, there will be much more to keep an eye on—we are in the midst of very exciting times—including the latest advancements and best practices within genomics, mobile and mobility technologies, care delivery models, and security/privacy. If you have any thoughts or areas into which you’d like us to probe please feel free to comment below or, during the show, feel free to join the conversation in real time using #BioIT14 and #MIW14 or tweet at us @PANCOMM. We’ll be sure to be back in touch here after both events conclude to give you an update on all of the key findings and takeaways!


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