Instagram's Hyperlapse Provides New Storytelling Opportunities for Brands

Tim Munroe

addsddWant to tell a story about your brand, but got the jitters? Like video but don’t have a tripod and lighting to make it look right? Then Instagram’s new Hyperlapse is for you.

Hyperlapse speeds your videos up to 12 times their normal speed and presents some fun new, creative ways to tell your brand story through time lapse. Have an unsteady hand? No problem—Hyperlapse makes your unsteadiness look genius and intentional.

For B2C and B2B brands alike, this new approach to documenting your story is fun, engaging and if a picture is worth a 1,000 words, Hyperlapse is worth 12X that. Anyone can be a film student with Hyperlapse and anyone with an Instagram account can use it! You can bet we will be using it on PAN's Instagram.

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Topics: Services

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