In the world of IT security PR and marketing, nervous energy is palpable this time of year. For starters, we've had RSA Conference speaker notifications rolling in this week. Opening your inbox to find an RSA speaker acceptance email: It sure gives you that Wonka-esque golden ticket feeling. Competition is fierce, so congrats if you landed a coveted slot!
As a PR person that is extremely keen about cyber security, I'm proud to have strategized with and celebrated alongside many IT security innovators over the past decade and I'm thrilled to continue doing so from my new professional home at PAN. Guiding the RSA speaker submission process through to a win -- well -- it actually feels more exciting each year as the stakes get higher and higher.
Strategy is important to any victory. I encourage you to seek external PR counsel for speaking program support if you didn't make the cut this year and presenting at RSA is a priority for your organization, which it is for most.
Congratulations are also in order for all 2015 SC Awards finalists announced last week. The nervous excitement continues to mount as we await winner notifications in April during RSA Conference week.
Yes, IT security PR and marketing folks breathed a small sigh of relief knowing RSA will happen this year in April rather than its usual February timing (as much as we all love spending Valentine’s Day with Moscone Center-induced sore feet).
But don’t let this bit of extra runway deceive you. Time is of the essence to hammer out marketing plans for the show -- and your RSA PR plan as a key component.
Here at PAN we have decades of experience guiding our clients down the right road when it comes to maximizing their strategic communications programs before, during and after RSA Conference. In the weeks leading up to the event this blog will serve as a resource to you with helpful content and tips to maximize PR and marketing opportunities around the event.
If you’d like to get the conversation going with us one-on-one, give us a call or tweet me at @.