From attending an event and making a major announcement on-site, to running social campaigns, to trendjacking hot topics coming out of the event – even managing the entire event itself - PAN has done it all. Discover PAN's best practices and top tips for PR professionals heading into event season.
Customer advocacy provides organizations with the ideal platform to leverage the most loyal and passionate customers and turn them into vocal brand advocates. In B2B tech, these programs provide organizations with a vast competitive edge.
So how does a brand gain this trust through thought leadership? It’s more than just saying “trust us.” It’s about building powerful content that goes way beyond the quality of SEO-optimized blog posts. Content marketing is the best approach for building trust, and it will need to have a well-oiled plan.
Account-based marketing, or ABM, is a strategic approach to marketing that is concentrated on a set of clearly define target accounts. Successfully executing ABM involves building personalized outreach strategies for each account.
Digital marketing is always evolving, making it difficult to keep up. Users expect a personalized online experience, and in any given 48-hour period, 80% of Americans are shopping online. Staying up to date is the best way to stay competitive, uncover new strategies and meet marketing goals.
When surveying the Orlando technology landscape, there is a clear and growing population of early-stage organizations. Orlando has become a desirable location for many companies to build a foundation due to its strong talent pool, low-cost living expenses, and entrepreneurial spirit.
What makes data so integral to PR today? Discover a few ways in which the data and analytics you have on hand can elevate your tech PR strategy from unknown to conversation starter.
When it comes to media relations, PR professionals need to be more resourceful and timelier than ever when engaging with the media. Below are a few quick tips and best practices for improving media relations in the B2B tech space.