The demand for content marketing continues to grow – especially for B2B technology and healthcare sectors. At PAN Communications, we are avid believers that an integrated strategy with content marketing is essential to maintain consistent messaging to reach your intended audience.
Influencer marketing expands a smaller, niche community by encompassing more than just the media. In addition it includes analysts, client advocates, podcasters, bloggers, social media stars and so much more.
The next time you’re planning a big announcement, look beyond your media list to find priority publications. You’ll make your media coverage work for you, and your integrated marketing team will thank you. Discover three simple ways to get started with this approach.
Executing an event without a hitch is far from simple. But much like throwing a fabulous dinner party, there’s a few elements that you can incorporate that will set you up for success and keep journalists, coming back for more.
Emotional marketing is a tactic that’s utilized by marketers to address their feelings, values and pain points so brands can make connections with their prospects and form brand loyalty.
What is content amplification? As the amount of content being created and shared through online news outlets and social media continues to grow, amplification of earned media stories and owned content is increasingly important for an effective communications strategy.
Phil Carpenter, EVP at PAN Communications, sits down with one of PAN’s global partners, Inoue Public Relations. They discuss some of the major differences in B2B technology communications between U.S. and Japan, including: tech PR, media relations and integrated marketing.
As we continue to move forward and adapt along with the changing overall PR landscape, a number of trends are sure to have a significant impact on our industry. Find out what the top ten PR trends are.