What makes data so integral to PR today? Discover a few ways in which the data and analytics you have on hand can elevate your tech PR strategy from unknown to conversation starter.
When it comes to media relations, PR professionals need to be more resourceful and timelier than ever when engaging with the media. Below are a few quick tips and best practices for improving media relations in the B2B tech space.
Having a booth at a conference, event or trade show is a great opportunity to generate leads, connect with stakeholders and promote your solutions. These events are, by nature, in need of integrated marketing and PR in order to present a cohesive message across your various stakeholders.
Every year, PAN Communications surveys over 200 marketers and CMOs to get the pulse on content marketing. Based on the data, we come away with a better lens on best practices, opportunities, challenges and trends.
In early 2018, PAN Communications surveyed more than 200 marketers for its fifth annual Content Fitness Report. Discover key insights from the research on topics like content marketing, buyer personas, martech, influencer marketing, employee advocacy and more.
At this point in time, there isn’t a single business that should not be marketing itself on social media. The opportunity to interact directly with your target audience should not, and cannot, be passed up. Discover 5 steps for marketing your business on social media.
It’s no coincidence that influencer marketing sits at the heart of the 2018 Content Fitness Report from PAN Communications. In this blog I take a deeper look and uncover that the power of voice influences content marketing across the board, from planning all the way to metrics.
How can the skillful B2B tech marketer rise to the challenge of keeping up with the pace? Taking an integrated approach to your communications strategy can bring agility and speed to your marketing tactics.