Marketers are looking for a new layer of emotion with their integrated marketing activities. Discover the Power of Voice – an influencer marketing program.
Learn how to coordinate between your social media, PR, inbound marketing and creative efforts and you’ll overcome many of the challenges facing CMOs today.
Phil Carpenter, Executive Vice President at PAN Communications, sits down with one of PAN’s global partners, Lucy Turpin Communications (LTC).
There are several marketing and PR metrics you may not be using when it comes to measuring the impact of your integrated programs. Find out what they might be.
Measurement needs to happen throughout integrated marketing and PR campaigns. Learn best practices and techniques for integrated measurement.
Facebook recently announced its plans to dramatically rework the newsfeed and begin de-prioritizing content from brands and publishers.
PAN continues to raise the bar for today’s modern integrated marketing and public relations firm with several key moves spanning digital, data and analytics.
Measuring the effectiveness of your ongoing programs 365 days a year is essential to keeping integrated marketing and PR efforts in play.