Measuring the impact of your content may be a pain point for you this year. PAN discovered this and other challenges from our annual Content Fitness Report.
Big data and analytics have become crucial for integrated marketing and PR because they enable marketers to achieve more accurate and effective targeting.
The key to any successful social media marketing strategy is research and knowing where your audience is, what they need, and what you can do to help them.
What powers your content? Having captivating images to showcase your brand’s messaging can take your campaigns to new heights.
Sometimes a momentum release doesn't quit cut it in terms of celebrating your company's anniversary. Here are four ways you can promote a company anniversary.
Here's a guide on social media integration across your PR strategies for ultimate engagement and results with your target audience.
IPRRC has become one of the best events to share innovative PR research. Here are the top 3 hottest topics in pr research learned from this event.
Content marketing is no longer the pathway to purchase; it’s now the pathway to purpose. Learn why PR, social media and analytics are critical to this approach.