Mark Nardone, EVP at PAN Communications, speaks with Scott Vaughan, CMO at Integrate. They discuss how the customer experience is changing, how marketing and sales are aligning measurement and attribution, and how KPIs are being defined.
How does an idea get developed, tested and put into motion? Ideas are generated with purpose and intent, and in this fast-paced digital age, ideation occurs because brands need to connect – quickly and often.
Mark Nardone, EVP at PAN Communications, speaks with Joe Chernov, VP of Marketing at InsightSquared. They discuss how marketers can justify their efforts within their content marketing program using metrics and analytics.
PAN has put together a list of the top three events to attend in New York City this year. Check them out and see where you should be networking.
Discover the main takeaways from In2 Innovation Summit New York and why as PR professionals we need to learn how to be masters of context.
In Silicon Valley, Teslas are omnipresent and to meet this demand, they must operate in high-volume. Robot-driven production will be essential to propel new gains in efficiency for this company.
Katie Blair, Vice President at PAN, recently had the unique opportunity to interview Diane Court, Executive Director of OTA, about technology in Orlando.
Startups and entrepreneurs have an impact on our communities, but how do we build an ecosystem that’s equipped to accelerate the impact of early-stage ideas?