The term “disruptive growth” stems from the concept of creating and implementing entirely new value propositions that guarantee a disruptive outcome to the current business – or better yet, to the industry. Is the CMO responsible for making disruptive growth happen?
We recently sat down with PAN Communications’ very own John Vernon – the 2018 President of PRSA-SF – to uncover how the PR industry is developing in the San Francisco region, what trends he’s seeing, and what he’s learning in his current journey with PRSA.
Understanding what people value, what they share, what truly motivates them will improve the customer experience to a new degree. This entire “emotional” approach of putting people back at the forefront of the equation takes time and insight.
How do marketers reach an emotional connection at every stage of the customer’s journey with multiple channels and platforms to consider and competitors vying for more brand interception along the way? Discover three key themes that will set you up for success in emotional marketing.
Silicon Valley has long been defined as a place of opportunity and innovation. However, a high cost of living and a competitive talent pool are forcing individuals and businesses to look at other locations. Could Orlando be the next tech destination?
PAN's Lisa Astor and her colleagues dig into what markets are trending and how PR pros can better establish relationships with the movers and shakers in the VC community.
Mark Nardone, EVP at PAN Communications, speaks with Scott Vaughan, CMO at Integrate. They discuss how the customer experience is changing, how marketing and sales are aligning measurement and attribution, and how KPIs are being defined.
How does an idea get developed, tested and put into motion? Ideas are generated with purpose and intent, and in this fast-paced digital age, ideation occurs because brands need to connect – quickly and often.