How do marketers reach an emotional connection at every stage of the customer’s journey with multiple channels and platforms to consider and competitors vying for more brand interception along the way? Discover three key themes that will set you up for success in emotional marketing.
Silicon Valley has long been defined as a place of opportunity and innovation. However, a high cost of living and a competitive talent pool are forcing individuals and businesses to look at other locations. Could Orlando be the next tech destination?
PAN's Lisa Astor and her colleagues dig into what markets are trending and how PR pros can better establish relationships with the movers and shakers in the VC community.
Mark Nardone, EVP at PAN Communications, speaks with Scott Vaughan, CMO at Integrate. They discuss how the customer experience is changing, how marketing and sales are aligning measurement and attribution, and how KPIs are being defined.
How does an idea get developed, tested and put into motion? Ideas are generated with purpose and intent, and in this fast-paced digital age, ideation occurs because brands need to connect – quickly and often.
Mark Nardone, EVP at PAN Communications, speaks with Joe Chernov, VP of Marketing at InsightSquared. They discuss how marketers can justify their efforts within their content marketing program using metrics and analytics.
PAN has put together a list of the top three events to attend in New York City this year. Check them out and see where you should be networking.
Discover the main takeaways from In2 Innovation Summit New York and why as PR professionals we need to learn how to be masters of context.