MarketingProfs’ annual B2B Forum was filled with insights from marketers and influencers alike. Common themes included artificial intelligence in marketing, voice of the customer, and humanization of your brand. Discover more B2B marketing trends in this recap post.
Marketers should always be striving to learn and do better on a daily basis. Ann Handley at MarketingProfs B2B Forum 2018 spoke about embracing the ability to learn and the “always be learning” mindset. Learn more about the incredible sessions and marketing masterminds from this recap.
As we begin wrapping up a busy 2018, PAN is eager to attend MarketingProfs’ yearly forum in the backyard of our San Francisco office. But, with a conference that hosts nearly 1,000 marketers each year, it’s easy to get overwhelmed. Discover which sessions are top of mind for PAN Communications.
We are experiencing the age of the modernization (finally), where the marketer-agency relationships and integration with the expanded teams are more important than ever. Discover the four key reasons why this change is happening now.
Modern communication departments have rapidly evolved over the last few years to keep up with the overall transformation of the industry. Inspired by the change, PAN Communications and The Holmes Report dug a little deeper into what this means for the current agency and client model.
INBOUND 2018 brings together more than 21,000 marketers, sales execs, CX experts and inbound professionals so that they can learn, get inspired, network and grow together in this face-paced, digital age. Check out this list of the top 5 can’t miss speakers and influencers at INBOUND this year:
Marketers should take note of the recent trends that are occurring because of VCs shifting their funding strategies. It means an adjustment for the later stage companies (public, acquisition or P/E) looking to scale and grow without the watchful eye of the “street.”
The term “disruptive growth” stems from the concept of creating and implementing entirely new value propositions that guarantee a disruptive outcome to the current business – or better yet, to the industry. Is the CMO responsible for making disruptive growth happen?