It might be hard out there for B2B healthcare brands, but they also find themselves uniquely poised to bring their content to life with the right PR and integrated marketing strategy.
There’s nothing quite like walking onto the showroom floor of a leading industry event – SAPPHIRE NOW takes that feeling and magnifies it even more. In a snapshot this is SAPPHIRE NOW 2018.
Like beach days and Summer Fridays, the annual Summer Reading List has become a seasonal tradition here at PAN. For the seventh year, we’re recapping the recent reads that we loved.
The demand for content marketing continues to grow – especially for B2B technology and healthcare sectors. At PAN Communications, we are avid believers that an integrated strategy with content marketing is essential to maintain consistent messaging to reach your intended audience.
Influencer marketing expands a smaller, niche community by encompassing more than just the media. In addition it includes analysts, client advocates, podcasters, bloggers, social media stars and so much more.
As part of PAN New York’s engagement with NYFT Lab, we’re bringing you a sneak peek at the amazing women and their killer tech that’s being tested among some of the world’s leading brands and retail companies.
This week is an exciting one for biotech in Beantown as Boston hosts the 25th Annual BIO International Convention. With such a concentration of established biotechs and startups, the Hub is truly the epicenter of drug development innovation.
The next time you’re planning a big announcement, look beyond your media list to find priority publications. You’ll make your media coverage work for you, and your integrated marketing team will thank you. Discover three simple ways to get started with this approach.