Sustaining growth marketing success can be achieved with an integrated approach that weaves a story across a mix of earned,owned and paid channels.
As we begin wrapping up a busy 2018, PAN is eager to attend MarketingProfs’ yearly forum in the backyard of our San Francisco office. But, with a conference that hosts nearly 1,000 marketers each year, it’s easy to get overwhelmed. Discover which sessions are top of mind for PAN Communications.
We are experiencing the age of the modernization (finally), where the marketer-agency relationships and integration with the expanded teams are more important than ever. Discover the four key reasons why this change is happening now.
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
We kicked off 2018 with some very strong and ambitious growth goals for our New York, San Francisco and Boston regions. We have met these goals across the board and I’m excited to share some of the major growth milestones we’ve accomplished in celebration.
Modern communication departments have rapidly evolved over the last few years to keep up with the overall transformation of the industry. Inspired by the change, PAN Communications and The Holmes Report dug a little deeper into what this means for the current agency and client model.
Want to learn about the PAN employees in New York? Meet Alex Evans, Senior Account Supervisor.
As a growing brand, you know that having a content marketing strategy is critical to success. Just as there are multiple steps to funding your startup, there are corresponding content marketing initiatives. In this post, we’re sharing the approach for each stage of development.