When evaluating the media landscape, marketing teams oftentimes define “top-tier” according to what they think their audiences are reading. However, they need to think about it a bit more broadly by considering publications that are also influential in terms of generating potential syndication.
Every year, PAN Communications surveys over 200 marketers and CMOs to get the pulse on content marketing. Based on the data, we come away with a better lens on best practices, opportunities, challenges and trends.
As brands and retailers prepare for the hottest shopping season of the year, PAN sat down with Danny Essner, SVP of Marketing for NuORDER to discuss the evolving retail landscape and how legacy wholesale buying models are changing to accommodate shifting behaviors of omnichannel shoppers.
Get to know the 2018 Cohort of the New York Fashion Tech Lab (NYFT Lab). Helmed out of the global fashion capital – New York City – for the last five years, the NYFT Lab has been at the forefront of retail and fashion technology innovation and integration.
In early 2018, PAN Communications surveyed more than 200 marketers for its fifth annual Content Fitness Report. Discover key insights from the research on topics like content marketing, buyer personas, martech, influencer marketing, employee advocacy and more.
We are gearing up for Black Hat 2018, one of the year’s most important events for the security industry. Many of our clients are attending the event, and took the time to share with PAN what they’re anticipating.
Everyone has that event that they look forward to each year, whether it’s 4th of July on Cape Cod with the family, Amazon Prime Day or the office summer party. For DevOps practitioners, software developers and even a couple members of the PAN Communications team, that event is Jenkins World.
Want to learn more about the PAN employees in New York? Meet Kathey Dalley, Senior Account Executive.