Customer advocacy provides organizations with the ideal platform to leverage the most loyal and passionate customers and turn them into vocal brand advocates. In B2B tech, these programs provide organizations with a vast competitive edge.
So how does a brand gain this trust through thought leadership? It’s more than just saying “trust us.” It’s about building powerful content that goes way beyond the quality of SEO-optimized blog posts. Content marketing is the best approach for building trust, and it will need to have a well-oiled plan.
Check out PAN's key takeaways from INBOUND 2018
Our staff’s health and wellness are top priorities at PAN. As part of the PAN Ambassadors and Culture Team, we have a great program and benefit, PANfit. The PANfit team is always thinking of ways to improve the work/life balance of our staff and encourage wellness.
Account-based marketing, or ABM, is a strategic approach to marketing that is concentrated on a set of clearly define target accounts. Successfully executing ABM involves building personalized outreach strategies for each account.
INBOUND 2018 brings together more than 21,000 marketers, sales execs, CX experts and inbound professionals so that they can learn, get inspired, network and grow together in this face-paced, digital age. Check out this list of the top 5 can’t miss speakers and influencers at INBOUND this year:
Digital marketing is always evolving, making it difficult to keep up. Users expect a personalized online experience, and in any given 48-hour period, 80% of Americans are shopping online. Staying up to date is the best way to stay competitive, uncover new strategies and meet marketing goals.
Uncover Ashley Waters' top tips and lessons learned after seven days in San Francisco and spending time in the PAN SF office.