The San Francisco (PAN West) office recently visited ABC7 Bay Area News, and had the opportunity to get an in-depth look at how local newsrooms operate today. To report our learnings from the visit, we have highlighted some takeaways to apply across earned, social and paid media opportunities.
There are several trends pointing to why influencer marketing is getting its time in the spotlight in B2B. Discover a few key game changers.
With 2019 just around the corner, every marketer is looking to forecast trends and opportunities to stay creative and ahead of competitors. PAN Communications sought out the full spectrum of predictions from our clients and top influencers in the industry.
Marketers need to fix their broken customer experience programs and win customers over, before they lose them forever. With the right marketing technology, brands can bridge the customer experience gap and deliver the type of content and service today’s customers expect.
At PAN, we have a lot to be grateful for. Because we know how fortunate we are, we’re committed to giving back to those around us, to those who may have much less than we do. Read along and hear about what the PAN staff is thankful for this year!
MarketingProfs’ annual B2B Forum was filled with insights from marketers and influencers alike. Common themes included artificial intelligence in marketing, voice of the customer, and humanization of your brand. Discover more B2B marketing trends in this recap post.
At PAN, we never settle. Whether its client work, an internal training, or an employee promotion. Those are the reasons why we won five workplace culture awards in 2018 and now PAN has been recognized by The Boston Globe as a “Top Places to Work in Massachusetts” for 2018.
Marketers should always be striving to learn and do better on a daily basis. Ann Handley at MarketingProfs B2B Forum 2018 spoke about embracing the ability to learn and the “always be learning” mindset. Learn more about the incredible sessions and marketing masterminds from this recap.