Wonder what Vantage PR’s Account Coordinator Lauren Winer is like outside of work? Find out in the post of our Inside Vantage’s Tech PR Team series!
If you could live in any country in the world for 2 years (other than the US), where would it be?
That’s tough…if I were to go somewhere for two years I would probably go back to Israel. Two years is a big commitment for a place you’ve never been to before! I spent two months in Jerusalem and I got to learn a lot about the culture. I felt really comfortable there and loved the culture, the food and the people so I would definitely go back for 2 years!
Why were you in Israel for 2 months?
I was interning at The Times of Israel. My assignment was to write a Jewish travel guide for Johannesburg, South Africa. I’ve never been to Johannesburg so it was hard, but it was really cool to have my name bi-lined. I went with two of my best friends and we traveled to different parts of the country. It was the perfect mixture for us to have both a great cultural experience and a lot of fun.
How does it feel to be building and growing a new office location in Boston?
When I was first applying for the position, I didn’t realize how great of an opportunity it would be to help build the Boston office from the ground up with my manager Lydia. I’ve had the opportunity to be very involved in the growth, more than I had anticipated. It became clear that I am valued as part of the foundation of the Boston office, which is a great feeling! We are also in a WeWork space, which is an awesome opportunity for us to network with local tech companies and grow our presence here in Boston. Boston is also a big hub for tech, so there is a lot of growth potential in this market, which I’m excited about!
I heard you aren’t a fan of the snow, besides that, how do you like Boston?
It’s true. I’ve lived here my whole life and hate the cold and the snow. But those 5 months a year aside, I love Boston! I think it’s the perfect city to be a young professional in. Everyone has big dreams for after college and Boston is a really welcoming city. It’s easy to figure out your way around, and it’s really chill, which I like. Boston is cozy, but still has the city feel to it where you can always find new places to explore, so there’s a good balance between being comfortable and familiar while still being really exciting! Everyone should come visit! Oh—we also have really, really good seafood!
If your friends could describe you in one word what would it be and why?
I think one word they would use to describe me is silly. I’m sarcastic but I’m also really bubbly, which is a weird combination. What it boils down to is I like to make jokes a lot, and I like when people are laughing and having fun. So yeah, I’d probably be described as silly.
Do you have any hobbies?
When I had my interview with Vantage my manager Lydia asked me what I like do in my spare time and it was in that moment I realized I didn’t have any hobbies. Since then, I decided to start reading on my commute to work, so that’s become a hobby of mine. I also really like Zumba so I recently got my certification to become an instructor.
What’s been your favorite book since you’ve been reading a lot more?
I actually really like a book we just read for our Vantage East Coast book club. It’s called “Every Secret Thing” by Laura Lippman. A lot of people thought it was boring and stopped reading, but I actually really enjoyed it!
What’s your favorite thing bout PR?
I would say there are two things: One is something that I’m currently doing and the other is what I hope to do in the future. I really like to write, and in my current role I’ve gotten the opportunity to write some contributed articles for clients, which has been awesome! What I hope to do in the future is to participate more in the strategic and big-picture thinking for our clients. Seeing someone pull a brilliant idea on the spot is very impressive, and with time I want to work on growing and gaining those skills. It’s what I admire about the people who have been with Vantage for a while. I love creative thinking and I am appreciative that PR provides a space where creativity is encouraged. What was always important for me, whatever career path I took, I wanted to be valued for my unique thoughts, not for simply completing tasks.