With HIMSS taking place this week, we’re very excited to see how companies both big and small will address some of the most prominent topics being discussed in the healthcare industry today. As we all know, there are several healthcare mandates already in place and executed on, such as the ACA, ICD-10 and Meaningful Use, that are having major implications and we’re eager to see what new technologies will be unveiled to help providers, payers and, in some cases, patients navigate the associated hurdles and opportunities.
While there is sure to be a lot of news and buzz coming out of the show, led by Hillary Rodham Clinton’s keynote on Wednesday, below are two of our favorite trends we are keeping a close eye on:
- Mobility in Every Sense of the Word – Mobility has taken root in just about all market segments, and healthcare is no different. Not only are mobile applications a huge trend this year, but we've also seen mobile physicians becoming more and more prominent with technology to help support this growing notion. Recently, we worked with our client Amazing Charts on a thought leadership opportunity featuring a user that does house calls as opposed to open up a private practice. While this is an older idea in theory, with new technology evolving healthcare these physicians must be even more technologically savvy than those in a private practice setting in order to provide the same level of care. Enter: mobile applications. Currently, because of tablets and mobile applications, the mobile physician is able to do almost everything they can do in a normal practice setting, including complex testing – such as an EKG – by simply downloading a mobile app to their iPhone or tablet.
- Security & Data: The Healthcare Frenemies – The increase in accessible healthcare data introduces a serious need for an increase in security precautions while, on the other end of the spectrum, improves provider knowledge at the point of care and increases patient involvement in their overall healthcare. This new-found accessibility through technology makes security’s job that much harder and even more important. It’s a classic love-hate relationship. The growth in accessible healthcare data is only increasing – especially now that patients can access their Electronic Health Records (EHRs) on a PC, tablet or mobile device. Not to mention, the surge in consumer personal healthcare apps, such as Apple’s potential iWatch, which could allow users to track their health in real time with sensors embedded in the device. With the immediacy of this data in consumer devices, new technologies must be introduced to help manage and protect personal healthcare data and those making these apps must ensure they adhere to regulations put in place related to information privacy. It will be interesting to see what develops at HIMSS.
What topic, innovations, product announcements/enhancements, etc. are you looking forward to seeing most at HIMSS?
Let us know by commenting below, or tweeting us @PANComm. We’ll be following HIMSS all week and will write a follow up post highlighting those companies and technologies that we feel pushed the envelope.