Twitter Tools Part 1: Social Media Management Systems

Staci Didner

So you’ve created a Twitter account on behalf of your company, researched valuable connections within the industry and made the effort to follow them. That’s great! But making a truly impactful impression on the Twittersphere requires calculated, creative and consistence effort. Now that you’ve taken the time to create a strong foundation for your Twitter account and have done the appropriate research to ensure you reach and communicate with the right audiences, it’s time to look at the tools available to help with the day-to-day management of your company’s account.

Regardless of how you prioritize your company’s social presence, there are a variety of tools and programs available to simplify and organize your Twitter tasks.

Social Media Management Systems (a.k.a. One-Stop Shops)

Social media is time-consuming, especially if you want to do it effectively. Twitter sees an influx of around 6,000 tweets per second, which adds up to 500 million tweets per day. With this much information constantly flowing through the Twittersphere, how do you get your company to stand out?

The old adage “work smarter, not harder” comes to mind. The key to success is to target the right audience and act strategically. There are a number of programs that can help with this, below are some of the most highly regarded. 

1. HootSuite

According to Pingdom, HootSuite is the top social media management system on the market today, with more than 20 percent of companies that use social media choosing it to manage their social platforms. The biggest reason for this is likely because it allows you to manage different accounts across a variety of platforms, including:

  • Twitter
  • Facebook profiles, events, groups and pages
  • LinkedIn profiles, pages and groups
  • Google+ pages (only business profiles)
  • Foursquare
  • WordPress blogs
  • Instagram
  • Among others! 

In addition to comprehensive and intuitive media monitoring, HootSuite allows you to crosspost information across multiple platforms. It’s not recommended to post the same message across various social platforms, but if you are strapped for resources you can post the same update to all of your social networks at once using HootSuite. Alternatively, you can easily use HootSuite to schedule unique posts for each platform.

When used in conjunction with the program’s analytics, you can track who your audience is, when they are most active, and what they want to see.

Pricing: Free: $0/month; Pro: $9.99/month; Enterprise: customized pricing

2.  Buffer

Another great option for a management system is Buffer. Buffer offers many of the same benefits as HootSuite, such as:

  • An intuitive user interface
  • The ability to schedule postings
  • The ability to connect multiple profiles/platforms (Buffer allows you to connect your Twitter, Facebook, LinkedIn and Google+ accounts)
  • Helpful analytics
  • Easily accessible via smartphone app

The differentiator for Buffer is that it offers relevant content suggestions within its free version, which can be easily scheduled for posting, whereas HootSuite only offers this feature through the fee-based Pro version.


Twitter Tools Part 1: Social Media Management Systems

Oct. 20, 2015 | | Social Media

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